The business advantages of owning a tailored suit

You know Bristol. After London, our fair city could quite easily be called the artistic, cultural and business capital of the South. Bristolian people are cultural, educated and look great. Although Bristol is never going to have the economic clout of London (few cities can lay claim to that – even globally), it’s got a lot going for it, including large corporations, prestigious law firms and marketing agencies galore. We also have one of the nation’s best universities, often called the traditional alternative to Oxbridge.

With all this economic and cultural capital flowing into and around Bristol, it’s no wonder so many men are looking to have a suit tailored here. The fact is, if more people in Bristol knew how easy the process was, the overall style of Bristol would probably far exceed even its status as a buzzing cultural mecca. In other words, Bristol needs bespoke tailoring, and it needs the message of bespoke tailoring to get out there more!

Bespoke tailoring in Bristol

Unfortunately, the years following industrialization saw many traditional bespoke tailors shut down in Bristol. The old craft of tailoring in Bristol isn’t quite what it was in years gone by, but thankfully, the city’s economic and cultural successes in the 20th and 21st centuries encouraged younger tailoring companies to pick up where those traditional tailors left off. Today, many modern bespoke tailors have moved into the city or are currently on their way.

Before we get ahead of ourselves, let me ask this: why should Bristolians in business wear a bespoke suit anyway? The reasons are manifold, and some of them even have to do with science.

The science

Ever wondered why business people wear suits? As soon as you think about it, you realize there’s no obvious reason why we should adopt a uniform to perform our work duties. Couldn’t we do our jobs just as well without a sartorial divide existing between home life and work life?

When you look at the science, you realize that the suit has actually been quite important all along. According to a 2012 study from Northwestern University, the kind of clothes you wear can actually affect how well you work. The professors in question demonstrated this truth by timing the speed of their subjects’ reactions, first while they were wearing a particular item of clothing, and second, when they weren’t.

The results showed that a doctor who dons a white coat is actually cognitively sharper than he or she was before. In response to the study, the professors’ reasoning led them to theorize something called “enclothed cognition,” a type of improved thinking which results from the clothes one wears.

“Enclothed cognition” is particularly true in business. If you wore jeans and a T-shirt to work one day, would you be as alert or as hard-working as someone who wore a suit? According to the scientists, perhaps not.

First impressions in business

When you have access to powerful knowledge, you can use that knowledge to maximize results. That may sound like a gnostic mantra or the Machiavellian spiel of a motivational speaker, but it’s true.

Consider this. Researchers at the University of York have shown that people often assign social traits to people within the first 100 milliseconds of meeting them. This includes traits like confidence and honesty. If you know this, you can adjust your business persona accordingly.

In other words, it’s not enough to perfect your verbal skills. The ability to project well and correct your posture are important skills, but before all this, your garments speak for you – by way of first impressions. The best way to make a good first impression is to look business-like, professional and stylish. Do this with a bespoke tailored suit.